BuzzFeed - Itâs mentally punishing, physically demanding, and definitely not for everyone. You may also love it one day soon.
Via: SrA James Richardson/USAF/MCT
The news didn't make the top of SportsCenter, but the most important development in the sports world yesterday might have been the honchos at Oakley sportswear's decision to sign up Rich Froning to augment its stable of celebrity athlete endorsers, which already includes Ichiro, Bubba Watson, and Alex Ovechkin, among others. Never heard of him? That'd put you in the great majority of humanity and, frankly, Oakley probably doesn't care all that much. In fact, Froning isn't even an athlete in the traditional sense of its meaning. He competes, yes, but more than anything he trains. Froning is a CrossFit...
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